Podcast introductions for mid-sized companies
Your next clients could start as your next guests.
The Intro Studio makes the introduction. We invite the people you most want to know onto your podcast, sit in as your virtual producers so every conversation is captured well, and hand you everything you need to follow up. From there, you build the relationship.
Start with a free consultation to see if we’re a good fit.
Is this a fit?
A few questions to ask yourself
Is there a list of companies your team would love to work with?
Would a warmer first conversation help your sales team open doors?
Does your team's expertise come through best when people hear you talk?
Is your team ready to follow up and build relationships once the door is open?
Why a hare and a tortoise?
The intro moves fast. The relationship takes its time.
The hare: That's us.
We find the right guests, send a personal invitation, follow up, facilitate the prep call, and make sure the recording goes smoothly. Your guest meets your team in a setting built to make a great first impression.
The tortoise: That's you.
After the episode, you share it with your guest and keep the conversation going. Thank-you notes, newsletters, coffee, event invitations. We'll suggest ideas, and your team builds the relationship at its own pace.
And as the story goes, slow and steady wins.
How it works
From a name on your list to a warm introduction
Seven steps that we run for you. Then we hand off, and the relationship is yours to build.
We handle: Phase One
Invite
- Build the guest list
We identify the people and companies that match your ideal client profile. - Send a personal invitation
Each invitation is written for that person, with a clear reason they’d enjoy the conversation. - Follow up
If we don’t hear back, a friendly follow-up goes out about five days later.
We handle: Phase Two
Prep and record
- Facilitate the prep call We bring your host and guest together to align on the topic, goals, and logistics.
- Capture the conversation As your virtual producers, we watch the audio, video, framing, and recording so your host can focus on the guest.
We handle: Phase Three
Produce
- Publish the episode We publish the full episode so it’s ready to share.
- Episode share kit You receive a ready-to-send email for your guest, plus two short clips your team can use however you like to promote the episode.
Your Team Leads: Phase Four
Build the relationship
This is where the intro pays off. A few ideas we’ll share with you:
- Send a small thank-you gift
- Invite your guest to subscribe to your newsletter
- Schedule a coffee meeting
- Invite them to events you host or attend
Great conversations lead to real opportunities.
Free Consultation
Let's get to know each other
No pressure. Just a good conversation.
We learn about your business
Your services, the clients you serve, and your goals for growth.
We walk you through our process
How the service works, what we handle, and what your team brings.
We decide together if it's a fit
If you're ready for next steps, we'll follow up with a proposal for you to review.
Our Own Podcast
How I Landed My Biggest Client
Every big deal starts with a conversation.
How I Landed My Biggest Client is a podcast where B2B service leaders share how they won their highest-value clients, from the first introduction to the signed contract. Host Frankie Robinson sits down with founders, CEOs, and leaders to trace each big win back to the first hello.
The introduction
Who introduced you to your biggest client?
The deal story
How that first conversation turned into a signed contract.
The playbook
What other service leaders can take from it and use.
We run the show with the same process we offer our clients, from the first invitation to the share kit our guests receive.
Coming soon!
Questions
Good questions to ask before you book
Do we need an existing podcast?
No. We can help you start a new show or bring this process to a podcast you already run
What does "virtual producer" mean?
It means peace of mind. We join your recordings remotely to make sure the technology is working: the record button is on, the audio sounds good, and your guest is in frame. That way your host never finishes a great interview only to find out it wasn’t captured properly. Your host focuses on the conversation, and we make sure the content is there when it ends.
How much of our team's time does this take?
Plan on a prep call and a recording for each episode, plus sending the share emails we write for you and following up with your guests. We handle the invitations, scheduling, and the technical side of each recording.
Do you follow up with our guests after the episode?
For each episode, we give you a share kit with a ready-to-send email for your guest and two short clips, plus ideas for staying in touch. The follow-up comes from your team, so your guests build the relationship with you directly. That’s the whole point of the introduction.
Who is a good guest?
Decision-makers at companies you’d like to work with, along with referral partners and respected voices in your industry. We build the list around your ideal client profile.
Ready When You Are
Tell us who you serve. We'll find the people to meet.
That’s our job. Book a free consultation to meet the team behind the introductions and learn how working together would look.
Free, friendly, and focused on your goals.